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About Terraboard®
TerraBoard's Blog

Introducing TerraBoardOnline.com: A Smarter Way to Access Sustainable Packaging
by Mo Elghamri on Sep 09 2025
In today’s fast-moving world of commerce, your packaging strategy can’t afford to be slow, outdated, or offline. That’s why we’re proud to introduce TerraboardOnline.com our new digital hub created to serve both brands and distributors who demand performance, sustainability, and simplicity in their packaging supply chain.
Whether you’re scaling a fast-growing DTC brand or managing a national distribution network, TerraboardOnline.com gives you on-demand access to the tools, data, and support you need to make smarter packaging decisions faster.
Why We Built This Platform
For years, TerraBoard has focused on engineering high-performance, eco-conscious packaging materials that meet the demands of modern logistics and sustainability-minded businesses.
But as our customer base grew, we saw the same challenges emerge again and again:
Distributors needing faster access to custom specifications
Brands looking for reliable information on performance and customization
Operational teams wanting more efficient ways to integrate sustainable packaging
We listened and we responded with more than just a new website. TerraboardOnline.com is a strategic investment in digital infrastructure that puts our customers first and brings our mission to life in a modern, scalable way.
What You Can Expect From TerraboardOnline.com
This isn’t just a brochure site. TerraboardOnline.com is designed to function as your digital operations center for all things TerraBoard.
Here's what you’ll find:
✅ Product specifications and technical details✅ Educational resources for brands, ops teams, and sustainability leads✅ A direct connection to our support team and distributor programs✅ A growing library of insights and tools to support better packaging decisions
Every feature is built to simplify your packaging journey whether you’re exploring a switch to sustainable materials or looking to optimize an existing solution.
Built for Distributors. Built for Brands. Built for What’s Next.
We designed this platform with two core user groups in mind:
For Distributors:
You get direct access to the latest product data, marketing support materials, and tools to help your customers adopt TerraBoard solutions confidently and quickly. No guesswork. No bottlenecks. Just scalable support.
For Brands:
You can now browse product lines, review sustainability stats, understand compatibility with your supply chain, and make informed decisions all before ever picking up the phone. It's self-service that doesn’t sacrifice strategy.
Digitizing to Support Long-Term Growth
The launch of TerraboardOnline.com is part of our larger commitment to digital enablement and customer-first innovation.
In the coming months, we’ll continue building out the platform with:
Self-serve distributor and B2B customer portals
Sample request automation
Carbon footprint calculators and impact reporting
A learning center for packaging engineers, ops teams, and sustainability leaders
These aren’t nice-to-haves—they’re foundational to our belief that sustainability must be easy to adopt, measure, and scale.
Closing the Loop Between Product and Experience
Sustainable packaging is no longer a niche it’s an expectation. And while the material inside the mailer matters, so does the experience around it. With TerraboardOnline.com, we’re making that experience smarter, faster, and more accessible for everyone from supply chain managers to brand creatives.
Our mission has always been to lead with innovation and integrity. This new digital platform helps us do both while making it easier for you to reduce environmental impact and grow your business responsibly.

How to Turn Shipping Into a Customer Experience (Not Just a Cost Center)
by Mo Elghamri on Sep 09 2025
Shipping is no longer the end of the sale—it’s the start of your relationship.
Most eCommerce brands treat shipping as a backend logistics function. But today’s leading brands are flipping that script using shipping as a strategic touchpoint that deepens loyalty, boosts retention, and drives repeat purchases.
If you're in charge of growth, operations, or experience for an eCommerce brand, it’s time to stop asking, "How fast can we ship?" and start asking, "How does shipping reinforce our brand promise?"
The Last Mile Is Your First Impression (Again)
Customers don’t separate your product from your packaging—or your brand from their unboxing experience.
According to a 2025 Shopify consumer study:
73% of shoppers say the shipping experience influences their decision to buy from a brand again
58% are more likely to share a positive delivery experience on social media
86% consider packaging to be part of the brand
Let that sink in: the delivery moment, often viewed as a cost or an afterthought, is the brand for many of your customers.
From Utility to Emotion: What Great Shipping Experiences Deliver
World-class eCommerce brands understand that great shipping isn't just about speed or tracking. It's about how the experience makes the customer feel:
Seen – when the packaging reflects their values (minimal waste, sustainable materials)
Respected – when the product arrives safely, securely, and on time
Delighted – when opening, feels intentional, not transactional
In a world of two-day delivery and infinite choice, what sets you apart isn’t always the product. It’s the moment it arrives.
Brands That Are Getting This Very Right
Glossier: Known for pink pouches, their packaging has become part of their brand equity.
Allbirds: Ships using 90% recycled materials with a minimalist design that communicates their sustainability ethos.
Terraboard® partners: Integrate branded, biodegradable packaging with high-performance protection elevating both sustainability and customer satisfaction without sacrificing logistics.
These brands aren't spending more they're investing smarter in the most underutilized brand asset in eCommerce: the box.
5 Ways to Transform Shipping into a Brand-Building Experience
Here’s how you can start turning your shipping process into a scalable competitive advantage:
1. Design for experience, Not Just Transport
It’s not enough for your packaging to be functional. It should feel like an extension of your product. Consider:
Frustration-free opening (no scissors required)
Interior branding (use print inside the mailer)
Easy-to-read instructions or welcome messaging
QR codes to personalized landing pages or loyalty programs
2. Make Sustainability Part of the Experience
Shipping is where your environmental impact shows up, literally.
Use sustainable, recyclable, or compostable materials like TerraBoard®
Include a card explaining your sustainability mission
Encourage customers to recycle, reuse, or even return packaging
55% of consumers say they’re more loyal to brands that demonstrate sustainability beyond the product itself.
3. Balance Protection with Presentation
A cracked product destroys trust regardless of how eco-friendly or beautiful the packaging is.
Ensure your packaging solution strikes the right balance between:
Durability for global transit
Material efficiency to reduce waste
Brand-forward design for customer engagement
4. Automate Tracking with Branded Communication
Tracking emails are one of the most opened messages in the customer journey. Use that real estate:
Add links to “How to Use” guides or videos
Showcase customer success stories
Offer a referral or loyalty reward
Shipping shouldn’t be a black hole it should be a branded content experience.
5. Use Returns as a Trust-Building Moment
Returns are not losses—they’re brand equity moments. Make your return experience:
Seamless and paperless
Aligned with your sustainability ethos
Communicative (send proactive updates)
This turns potential friction into long-term retention.
The ROI of Better Shipping Experiences
Turning shipping into a customer experience isn’t just good for warm and fuzzy brand love it’s measurable business impact.
A positive shipping and packaging experience increases repeat purchases by up to 45%
Brands that optimize the unboxing experience see 30% more referrals
Sustainable packaging can reduce return rates by improving perceived product quality
Final Thought: Every Mailer Is a Billboard. Every Delivery Is a Decision.
Shipping is not a transaction it’s transformation. In a saturated eCommerce world, your packaging and shipping experience may be the most consistent physical interaction your customer has with your brand.
Make it count.
Want to Upgrade the Shipping Experience Without Sacrificing Scale?
TerraBoard® helps brands create shipping solutions that are high-performance, low-impact, and designed for the modern eCommerce experience. If you're ready to make your customer experience unforgettable, we're here to help.
Call our customer service team at 1-502-810-1255 or Submit a contact form

The Future of Sustainable Packaging in a Global eCommerce World
by Mo Elghamri on Sep 09 2025
Why eco-minded eCommerce leaders must act now or risk being left behind.
In today’s global marketplace, packaging is no longer just a logistics function it’s a strategic lever. For eCommerce brands navigating complex customer expectations and global supply chains, sustainable packaging isn’t a trend—it’s a business imperative.
If you're a brand owner or eCommerce director looking to grow responsibly, the question is no longer if you should shift to sustainable packaging, but how fast.
Sustainability Is Reshaping eCommerce Permanently
Consumers today are making purchase decisions not just based on price or quality, but on values. According to a 2024 McKinsey study, 60% of consumers across the U.S. and Europe consider sustainability an important factor in their purchasing decisions, and 74% are willing to pay more for products with sustainable packaging.
That’s not sentiment, it’s market demand.
On the business side, pressure is coming from both investors and regulators. Over 80 countries now have extended producer responsibility (EPR) laws in effect or in development, requiring brands to manage the environmental impact of their packaging. Companies like Amazon and Walmart are already mandating packaging standards from third-party sellers to align with their net-zero goals.
If your packaging strategy doesn’t reflect this shift, you’re not just behind—you’re vulnerable.
Where Traditional Packaging Fails in Modern eCommerce
Global eCommerce is built on speed, scale, and reach. But most traditional packaging materials weren’t designed for that world. Here’s where they fall short:
Waste and Volume: Single-use plastic and non-recyclable fillers are major contributors to global landfill overflow. In fact, eCommerce packaging waste alone is projected to reach 4.5 million tons annually by 2026.
Carbon Emissions: Lightweight materials like plastic often have a higher carbon footprint over their lifecycle due to extraction, production, and end-of-life impact.
Customer Experience: Consumers now notice what arrives in the box. Over 44% of U.S. consumers say they feel guilty when receiving non-sustainable packaging.
Sustainability isn’t just about reducing damage to the planet—it’s about elevating brand trust and operational efficiency.
Eye-Opening Trends That eCommerce Leaders Can’t Ignore
Biodegradable & Compostable Packaging Is Booming: The global compostable packaging market is expected to surpass $32 billion by 2027, growing at over 17% CAGR. Brands that move early gain both first-mover advantage and supplier priority.
Digital + Sustainable = Competitive Moat: Companies integrating eco-friendly packaging with AI-powered supply chain optimization are seeing 25–35% cost reductions and improved margins.
Packaging as a Brand Differentiator: More than 52% of Gen Z consumers say a brand’s environmental impact influences their social media sharing behavior. Sustainable packaging isn’t just good for the planet—it’s good for your marketing engine.
The New Playbook for Sustainable Packaging
Forward-thinking eCommerce leaders are no longer asking whether sustainable packaging is viable they’re building it into their operating systems. Here's what that looks like:
Start with Materials That Tell a Story: Use recycled content, biodegradable fibers, or FSC-certified materials that align with your brand’s mission. Products like Terraboard® lead the way here—offering both strength and sustainability without compromise.
Design for Efficiency, Not Just Aesthetics: Right-sizing your packaging not only reduces material use but cuts down on shipping emissions and dimensional weight fees.
Measure & Communicate Impact: Integrate packaging data into your product lifecycle analytics. Use carbon calculators, and publish your impact metrics. Today’s buyers reward transparency.
Close the Loop with Circularity: Partner with recyclers, offer returnable packaging, or implement take-back programs to extend the material lifecycle.
Brands Already Leading the Way
Patagonia has committed to 100% reusable or home-compostable packaging by 2025.
Unilever has reduced its plastic packaging footprint by 20% in 3 years through material innovation.
Terraboard’s partners are seeing increased customer satisfaction and measurable brand lift by integrating sustainable packaging into their direct-to-consumer channels.
This isn’t just ESG, it’s smart business.
Final Word: Sustainability Is a Growth Lever, Not a Cost Center
Many eCommerce leaders mistakenly view sustainable packaging as a “cost to absorb.” The reality? It’s a revenue driver, a brand amplifier, and increasingly a requirement.
Smart companies are building packaging strategies that scale with their growth ambitions and align with the global direction of commerce. And with material innovation accelerating and regulatory frameworks tightening, the time to act is now.
Ready to Future-Proof Your Packaging?
TerraBoard® is purpose-built for modern, sustainable eCommerce. If you're ready to elevate your packaging strategy with materials that deliver performance, brand value, and environmental leadership we’d love to talk.
Contact us to start your sustainable packaging transformation
Or call one of our customer service representative at 502-810-1255
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