When packaging becomes part of the experience not just the delivery.

The Challenge: A Mailer With a Mission

A forward-thinking brand approached TerraBoard® with an unexpected request: 

“Can our packaging do more, maybe even entertain kids when it arrives?”

Their idea was simple, yet powerful: create a mailer that could be repurposed into a craft project, giving it a second life beyond the doorstep and making unboxing fun for the whole family.

Our Approach: Craft Meets Carton

Together, we designed a dual-purpose mailer that delighted customers of all ages. Printed on the inside of the TerraBoard® mailer was a cut-and-fold paper airplane template—ready to assemble once the product inside was removed.

This imaginative twist on packaging:

• Encouraged reuse through interactive design

• Created a playful, sustainable moment for families

• Reinforced the brand’s creativity and environmental values

Why It Worked

Eco-Friendly Materials
All TerraBoard® mailers are made from 100% recycled content and are fully curbside recyclable, supporting sustainable practices from production to disposal.

Interactive Design
The airplane pattern was thoughtfully designed to be easy to cut, fold, and enjoy with no instructions needed.

Value-Added Experience
What was once just a mailer became part of the customer journey, making the brand more memorable and giving children something fun to look forward to.

The Impact: Families, Fun, and a Forward-Thinking Brand

• Parents appreciated the creative reuse and eco-conscious design

• Kids loved building their new toy

• The brand stood out with a mailer that sparked joy, encouraged sustainability, and told a story all on its own

The result? A packaging experience that generated buzz, strengthened brand loyalty, and aligned with modern values around waste reduction and customer delight.

The Takeaway

Packaging isn’t just a container, it’s a conversation.
At TerraBoard®, we believe in giving materials a second life. This project proves that even small design choices can have a big impact on customer engagement and sustainability.

Want to explore creative ways to elevate your packaging experience? If you're ready to make your customer experience unforgettable, we're here to help.

Call our customer service team at 1-502-810-1255 or Submit a contact form